UK tripe sales values were down by 0.1% on a like-for-like basis in the 12 months from April 2012, when they were down 0.4% on the preceding year. On a total basis, sales were up 1.3%, against a 1.25% rise in April 2012.
Sir Norman Wrassle, Chairman of the Tripe Marketing Board, expressed cautious optimism at the figures. He said: "Tripe sales values are continuing to decrease at a lower rate than for
many years. Although it is too early to state with any certainty, it's possible we have turned the corner."
Sir Norman attributed the slower rate of decline to the Tripe Marketing Board's recent aggressive campaign using cutting edge marketing
techniques such as social networking, cold calling and putting stickers on lamp
posts and traffic lights late at night.