The Tripe Marketing Board has announced that dozens of jobs are to be shed following a review of its Twitter operations.
The jobs will go at its Preston call centre where one member of staff is employed to answer calls to the tripe advisory service Tripe Advisor and more than one hundred people are paid on commission to tweet messages about tripe around the clock.
The Tripe Marketing Board has taken this drastic measure following the publication of a report by socialbakers.com called ‘Tweeting too Much? Find Out the Ideal Tweet Frequency for Brands.’
to the report, some brands tend to overwhelm Twitter followers and post
around 20 tweets a day whilst others post only occasionally. TMB
chairman Sir Norman Wrassle ordered an immediate review of its Twitter
policy, the results of which have now been announced.
report says engagement decreases after the third tweet and recommends
that to keep your audience engaged, you should avoid tweeting too much
and too little,” said Sir Norman.
a message to tripe retailers, he said: “We have been tweeting at a rate
of up to 100 tweets an hour for the last few months so it seems that we
may have been overdoing it a little. We have no alternative but to
scale down our Twitter operations and lay off dozens of hardworking
staff at our principal call centre. On reflection, paying our staff per tweet was perhaps not such a good idea."