The Tripe Marketing Board has appealed for celebrity tripe lovers to come out of their kitchens and go public in the campaign to promote tripe.
In the past weeks, a number of sporting celebrities such as Norman Whiteside, Dame Tanni Grey-Thompson and David 'Bumble' Lloyd have admitted publicly that they have eaten - and in some cases love - tripe. As the TMB's campaign to put tripe back on Britain's dinner tables and TV trays gathers momentum, chairman Sir Norman Wrassle said:
Speaking from Moscow, where he is commencing a three week fact-finding tour of Russia, TMB chief executive Bryan Atkinson said: "There's nothing shameful about eating tripe, or sharing it with someone else - so long as they consent. We're not long off the day when tripe lovers outside of Wigan, Bury and Burnley can celebrate their love in public, without fear of ridicule or embarrassment."
Tripe Pride will be launched officially tomorrow, when Sir Norman Wrassle speaks to the Chorley WI annual luncheon.