A TV advert in which a man is rushed to hospital after eating a piece of tripe has prompted more than a dozen complaints following the advert's debut on Tripe TV on Wednesday evening.
Tripe Marketing Board chairman Sir Norman Wrassle said “It was just a bit of fun. Tripe is a comedy foodstuff and we use humour as a tool to promote sales.
"It was never our intention to cause offence. We simply wanted to generate lots of publicity for tripe and it appears to have worked.”
Tripe TV is broadcast to around forty households in Accrington and parts of Wigan. No one from Bootle Boggle Pegotty, the agency which created the advert, was available for comment.