5 September 2013

At Last: Tripe Sales Up!

The Tripe Marketing Board has expressed 'cautious optimism' after new figures reveal a renewed interest in tripe following its 'Summer of Tripe & Sport' campaign.

Sir Norman Wrassle
Speaking at a meeting of the Parbold WI yesterday, TMB chairman Sir Norman Wrassle, said: "The figures for summer tripe consumption have not yet been released, but there are plenty of proxies available that suggest tripe has turned the corner."

Sales figures for the Tripe Marketing Board's 2014 Diary are starting to show through and the TMB's Twitter account recently notched up its 2500th follower.  Sir Norman said: "If someone had told me twenty five years ago that tripe would be quite as popular as it has become, I wouldn't have believed them!  People are finally starting to realise that, though it's still hugely popular in the canine community, it's not just for dogs". 

The TMB will be out in force in Wigan on 7 September and looks forward to meeting tripe lovers from across the north west.  Bryan Atkinson, the TMB's new chief executive, said: "I look forward to welcoming tripe lovers to my home patch. Although the original Tripe Girls can't be there due to infirmity, we've recruited a replacement team which we hope will delight the crowds with their singing.  They'll be easily spotted in their Choose Tripe t-shirts, as will our Men in White with their smart white coats and trilbies."

The TMB's 2014 Diary will be formally launched at Wigan and available for sale at just £5.99, alongside Choose Tripe t-shirts and other promotional gifts. Anyone unable to attend is invited to buy the Diary online, either from Amazon or direct from the publisher, TMB Books at a discount.  It is also available in selected bookshops and can be ordered from all other good ones.

Sir Norman told his audience: "We only have three months to raise as much as possible for our chosen charity, the Snowdon Trust. They're a wonderful bunch of folk and it's a pleasure to be able to offer our support to them.  The Diary makes a fantastic stocking filler with Christmas just around the corner. It will appeal to chefs, cricketers, dedicated followers of fashion and sporting types, as well as WI members and anyone who likes the idea of putting the fun back into tripe."

The TMB this week launched a promotional video for the Diary, which can be viewed here:


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