Look out for the Tripe Marketing Board's Men In White at the third annual Diggers' Festival in Wigan on Saturday.
The Men In White are the shock troops of the Tripe Marketing Board. This crack team of former male models and butchers regularly take to the streets of unsuspecting Lancashire towns in their distinctive white butcher’s coats and smart white trilbies inviting busy shoppers to take the Tripe Taste Challenge.
They also make unannounced visits to tripe stalls and butchers to check on the quality of their produce and award the prestigious TMB Seal of Approval to those which meet their rigorous standards for the highest quality tripe.
TMB chairman, Sir Norman Wrassle, said: "We're very much looking forward to being at the Diggers' Festival as Wigan is the spiritual home of our fine product. The Men In White will be kissing dogs, stroking babies and trying to shift as many copies of the 2014 Tripe Marketing Board Diary as is humanly possible.
"They will also be encouraging people to celebrate World Tripe Day on October 24 and asking them to help make 2014 the Year of Tripe."
Diggers' Festival celebrates the life and ideas of Wigan born and bred
Gerrard Winstanley & the 17th Century Diggers (True Leveller)
Movement. For more information about the festival click here.