The incident occurred just after 7pm yesterday evening during a broadcast of The Archers when the TMB tweeter asked her to refrain from tweeting about the programme.
The timeline went as follows:
6.00 TMB tweeter warns Sir Norman that a colleague is “worse for wear”
6.59 TMB tweeter: The Archers is on in a minute. Great. (Picture of Pinnochio attached)
7.08 Madam. If you don't stop tweeting about The Archers we'll have to unfollow you.
A brief exchange of tweets ensued.
TMB chairman Sir Norman Wrassle said: “I would like to apologise unreservedly. This sort of thing is completely unacceptable. People should be free to tweet whatever they like, even if it is about The Archers.
“Our tweeter clearly has an aversion to The Archers, which is actually not uncommon, but this is no excuse. He broke our most important rule – never to tweet under the influence of alcohol. Unfortunately, I fell asleep whilst watching Wim Wenders’ The American Friend on DVD and missed the alcohol alert. In future, we will be breathalysing all members of our twitter team before they start tweeting.
“As a goodwill gesture, I will not be sending her some fresh tripe as I understand she is not a lover of our fine product.”