TMB chairman, Sir Norman Wrassle, said: "No matter how much we tell people that they shouldn't go by looks, it seems that the modern consumer judges the products they buy on appearance.
|The future of tripe?|
Before introducing the new packaging, the TMB is conducting a survey to determine whether the strategy will work. If the results are positive, plain-packaged tripe could be on sale as early as January 2014.
The quick survey can be found here.
Speaking at a meeting of the Lytham Round Table last night, Sir Norman said: "We have to admit that tripe isn't the best looking meat on the butchers' block, but what it lacks in looks it more than makes up for in personality. We're open to try anything that stimulates interest in tripe. Even camouflage."
Tripe Marketing Board's 2014 Diary were going well in the run-up to Christmas, but that some people hadn't realised that they shouldn't judge a book by its cover. "As we always say with tripe - it's what's on the inside that counts! Our Diary makes the perfect gift, whether for the busy executive or for someone who just wants to surprise a friend, relative or workmate with an unusual secret Santa present."