Sir Norman said: "There are easier meats to sell - there's no doubt whatsoever about that! But the people who like tripe are a special breed. I want to take this opportunity to wish our board members, tripe retailers, consumers and followers on Twitter and Facebook the very best of Christmases. I hope they will work with us to ensure that my ambition to make 2014 the Year of Tripe is achieved."
He went on to thank all those who had purchased a copy of the TMB's 2014 Diary and other books published by TMB Books. "Our Diary will be taking its place on the desks of busy executives all over the country, which is a thought to warm the heart," Sir Norman said. "We're putting tripe back on the butchers' slabs and bookshops of Britain, and I'm sure that very soon there will be more tripe than ever on TV, the radio and in the media."
The Tripe Marketing Board will later this month be publishing a 'Review of the Year' highlighting the stand-out moments for tripe in 2013.