2 December 2013

Retailers Warned To Prepare For Tripe Tuesday

Tripe Marketing Board chairman Sir Norman Wrassle has warned retailers to stock up on tripe in advance of Tripe Tuesday tomorrow - predicted to be the busiest day of the year for sales of tripe in the UK.

"This is going to be a blockbuster day for tripe, and I wouldn't want consumers to be left tripe-less," Sir Norman said.

He dismissed reports in Offal Monthly that Tripe Tuesday was a marketing gimmick designed to panic customers into buying their tripe earlier than they needed to.  "With modern technology such as refrigeration, people are buying their Christmas tripe earlier and earlier, and it's our job to make sure they can get the tripe they want when they need it," he said.

Sir Norman also launched the TMB Books' first  Christmas campaign, which sees stickers being fixed to traffic lights and lamp posts in selected towns across the country.

TMB Books - the publishing arm of the Tripe Marketing Board - currently has three books on offer and is working on more.

"There were people in the meat industry who laughed when we said we were moving into publishing.  Thankfully, they still seem to be laughing," Sir Norman said.

1 comment:

  1. I purchased my families Christmas Tripe supply in late September and after marinating it in a malt vinegar marinade, froze it along with some mint and apple sausages. Can't wait for the 25th December (Christmas day) to arrive.