UK tripe sales were down for the fourth quarter of 2013 (October-December) as unseasonably mild weather hit demand, according to the latest figures from the European Office Of Tripe Consumption in Brussels.
Sales are also expected to be down for the first quarter of 2014 following what TMB chairman Sir Norman Wrassle called "disappointing" January consumption figures.
Sir Norman said: "There's no doubt that the wet January will have impacted severely on sales. We can only hope that our Valentine's Day campaign lifts the figures in February."
The TMB Valentine's Day campaign kicks off in Bolton on Monday 3 February with posters booked for selected bus stops throughout the town.