16 February 2014

Be More Cow!

The Tripe Marketing Board will unveil its Spring 2014 campaign to persuade people to 'Be More Cow' at a launch event in Preston this afternoon.

The campaign, which will see a specially-commissioned 'battle bus' touring the towns and villages of East Lancashire and parts of Cheshire and the Wirral, will involve celebrity chefs, sportsmen and TV personalities offering samples of tripe to local shoppers.

TMB chairman Sir Norman Wrassle said: "On my recent fact-finding tour of the Canary Islands I came across a similar campaign promoting chocolate.  There were hundreds of local people queuing up to see what was on offer, and I have no doubt we can replicate that kind of thing with our new campaign."

The campaign kicks off in Blackburn on Saturday 1 March and reaches its culmination three weeks later in Nantwich, Cheshire. 

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