|Sir Norman Wrassle|
Sir Norman said he was in no doubt that, without the efforts of the TMB, tripe sales would have "fallen off a cliff." Instead, the decline in sales had been much slower than industry analysts had predicted. "Fewer people than ever might be eating tripe, but that's no excuse to give up the ghost. We might not be the most popular meat on the butcher's block, but we've got plenty of character!" he said.
Sir Norman pointed to the success of the TMB's social networking campaign as evidence that tripe could make a comeback: "I'm told we have over 3,000 'followers' on Twitter - that's more than the entire population of Parbold!" It was a figure which Sir Norman said his grandparents would have found astonishing. "I understand we're the most popular offal-based Twitter account in Europe," he said.