10 June 2014

TMB cancels Better Together campaign

Sir Norman Wrassle
The Tripe Marketing Board has announced the immediate suspension of its Better Together campaign promoting the association of tripe and onions as a classic British dish.

TMB chairman Sir Norman Wrassle told a hastily-convened press conference in Liverpool that, in retrospect, the initiative was "completely misjudged" and said he blamed advertising agency McDougallDarlingBrown for the poor execution of the campaign.

Sir Norman said: "When the posters were launched yesterday, we had no idea that the Better Together slogan was also being used by people in Scotland who are opposed to independence.  I have ordered its immediate suspension as there is a real danger that people might associate our fine product with the ill-conceived campaign against independence."

He went on to outline the work the TMB had done over the last few years to rehabilitate tripe as an inexpensive food that can play an important part in a balanced diet.  "It would be disastrous if, at this stage, that work was undone because of a heavy-handed political campaign north of the border," he said.

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