Tripe is now more popular among consumers than liver, according to a list of the Top 10 Most Disliked foods published yesterday by the Glasgow Evening Times.
Tripe Marketing Board chairman Sir Norman Wrassle called the result "stunning" and said it boded well for the TMB's ambitious aim to make 2015 the Year of Tripe. Speaking at a meeting of the East Lancashire Businesswomen's Guild, he said the results - which were unexpected - would need further analysis before the TMB embarked on its summer campaign.
Tripe was ranked no 7 in the list - just behind liver.
"If it's true and we have indeed overtaken liver, then this is tremendous news for tripe! Only anchovies, avocado and blue cheese did better than us and let's face it, they are easy targets," Sir Norman said.
The TMB would consider throwing its weight behind an anti-avocado advertising campaign to see whether it was possible to jump two places to the no 9 position, but Sir Norman conceded that it probably wasn't possible for tripe to drop out of the list entirely. "I can't see that happening this year - but 12 months is a long time in the food retailing game, so I wouldn't rule it out completely," he said.