|Tripe on sale at Valencia's Mercat Central|
Staff from the TMB communications department also visited the studios of the Nou Televisió channel, where ideas were discussed for a new programme - Toalla o Callos - in which contestants would be asked to distinguish between towels and tripe to win prizes.
Sir Norman said: "The Spanish are altogether more relaxed about tripe. It's more widely available and doesn't seem to inspire the same feelings of revulsion that it does here in the UK. At worst, people in Spain are only slightly nauseated by it."