A delegation from the Tripe Marketing Board will this week be visiting Spain at the invitation of the Junta de Comercialización de Callos in Valencia.
TMB chairman Sir Norman Wrassle said: "It's more important than ever that we cement relationships with our friends across the water. Tripe has always been popular in Spain and we look forward to learning how they market it there. At the same time, we will be sharing the lessons we have learned by our use of the social media. It's a win-win relationship!"
The TMB's head of product development John Murray is currently visiting Majorca and has prepared a report to help the delegation, which will be based for a week in the city of Valencia.
Whilst there, they will be sampling local tripe dishes, visiting abattoirs and meeting local tripe retailers.
The TMB is currently up-dating the Spanish edition of its popular Talk Tripe the Easy Way phrase book which helps tripe lovers find local stockists whilst holidaying or on business.