Lampredotto is a popular Florentine street food made from cow's stomach, and Gino appeared to enjoy his tasting, despite his initial apprehension.
|Sir Norman Wrassle|
Sir Norman said he was "mildly encouraged" by the reception given to the TMB's new book, Tales from the Till by Bill Cawley, which will be formally launched next weekend. "Our publishing arm has previously focused almost exclusively on publishing books that mention tripe quite a lot," he said, "but focus groups have demonstrated that this may not be our best tactic." Pre-launch sales of Tales from the Till showed that people had an appetite for reading books that only subliminally reference tripe, and the TMB would be studying tripe sales carefully to see what impact the new book might have.
Responding to critics who have accused the TMB of trying to force people to eat tripe, Sir Norman said: "We're not saying everyone should be eating tripe every day - that would be ridiculous. Once a week would be enough to stimulate sales".