26 October 2014
Age Verification Card Will Reduce Customer Embarrassment
The average age of the typical tripe consumer fell to 73 earlier this year, following concerted media campaigns by the TMB, but chairman Sir Norman Wrassle said there was still much that could be done.
"We want people to be able to buy their tripe without feeling any awkwardness. The new TripeCard should help if they are ever challenged about their age," he said.
The card was trialled in Bolton over the first three weeks of October, and the Association of Tripe Dressers and Retailers said the initial results had been encouraging.
"This card could help us break through the 70 barrier within a very short time indeed," said Association president Ron Ellis.