10 November 2014

Tripe Marketing Board 2015 Diary published

The Tripe Marketing Board today published its 2015 industry Diary - only the second time it has been made available to a wider public.

Speaking at a media conference in Preston this morning, chairman Sir Norman Wrassle said: "This is a proud day for the TMB.  2015 promises to be a stand-out year for tripe, but our diary also looks back over the last 12 months, which have been pivotal ones for us".

The TMB 2015 Diary
As well as being a practical, week-to-view diary, the publication also includes the full text of Sir Norman's speech to the TMB AGM earlier this year, as well as articles on tripe and the media, our marketing strategy during the year and details about our TripeDog 2014 winner, Willy Pongo Coles.  A new tripe recipe, specially developed for the TMB by London chef Sean Lawson, is also featured.

Sir Norman apologised for the delay in the production, which was caused by technical difficulties with the 'scratch'n'sniff' sticker that TMB Books had planned to fix to the front cover.  Hundreds of copies had to be pulped after distributors refused to handle them, and the Diary is now being published without the sticker.

TMB Books have issued the following promotional video for the Diary, which is available to purchase here for just £4.99 or less.  The video has already been viewed at least a dozen times, making it the sixth most popular tripe-based video ever produced.

The TMB has pledged that at least 20% of the profits from the sales of its Diary will be donated to the UK MS Society.

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