1 December 2014

Retailers prepare for Tripe Tuesday bonanza

Tripe retailers across the country have been preparing for a record-breaking 'Tripe Tuesday' - the annual day of the year when most tripe is sold.

The day was first initiated by the Tripe Marketing Board in 1979 as 'Tripe Thursday', but  the idea was dropped when it failed to stimulate sales.

TMB chairman Sir Norman Wrassle said: "The apparent success for retailers of 'Black Friday' has convinced us that the time is ripe to give the idea another push".

As part of the initative, anyone purchasing £100-worth of tripe from selected retailers will be eligible to receive a limited edition TMB pen - seen right (subject to availability).

Sir Norman said he was "quietly encouraged" by sales of the TMB's 2015 Diary.  "More and more people are discovering that, when it comes to tripe, it's what's on the inside that counts," he said.  The TMB has pledged that 20% of the profits from the sale of its diary will be gifted to the UK Multiple Sclerosis Society.  Sales of the 2014 Diary raised £200 for the Snowdon Trust, a charity supporting disabled students.

The Office of Tripe Consumption will shortly be issuing the UK sales figures for tripe in November. "We think people might well be surprised!" Sir Norman said.

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