The Tripe Marketing Board has laid down the gauntlet to social media users who make cheap puns at the expense of offal with the launch of its 'Ooh - you are offal!' campaign, in an effort to raise money for charity in the run-up to Christmas.
Mr Preston was subsequently challenged to donate £1 to the MS Society as a penance for his pun, which he duly did. When TMB chairman Sir Norman Wrassle learned of the donation, he sanctioned an all-out campaign against offal puns on Twitter. Within hours, an estimated £75 had been donated via the MS Society's website.
"If our Twitter followers are vigilant and highlight any offal puns to us, we can perhaps persuade one or two more people to stop making offal puns by hitting them where it hurts - in their wallets!" Sir Norman said.
Sir Norman added: "It's time we got tough on offal puns. With your help, we can wipe them out on Twitter and raise lots of cash for the MS Society."