Tripe Marketing Board chairman Sir Norman Wrassle has denied claims in the industry journal Offal Monthly that there is 'too much tripe' on Twitter.
Speaking at a press conference in Birkenhead this afternoon, Sir Norman said: "It's ridiculous to claim that tripe is dominating the social media. The TMB takes a responsible approach to Twitter and now restricts its tweets to fewer than 200 a day".
Sir Norman admitted that the TMB was using Twitter and Facebook to promote its 2015 Diary, but said this was excusable given that there was only a "very small window" to let people know about it in the run-up to Christmas.
"20% of the profits from the sale of our diary are pledged to the UK MS Society, and we've already raised over £120, so naturally we want to give it a bit of a push," Sir Norman said. He added: "Last year, we ran out of stock very early, and people were forced to buy it from Amazon. We think we've learned the lessons of that debacle, but we would advise people to buy their copy now to avoid disappointment on Christmas Day. It's perfect for tripe-lovers and the tripe-curious alike".