Tripe Marketing Board chairman Sir Norman Wrassle has declared the second ever 'Tripe Tuesday' a resounding success, with more tripe sold than at any time in the last thirty years.
As the TMB received the final reports from tripe retailers across the country, Sir Norman said the figures proved, once and for all, that tripe was making a comeback. Stockists in markets across the UK reported a brisk trade from the moment stalls were open, with demand particularly strong in the so-called 'tripe triangle' of Bury, Blackburn and Bolton.
Sir Norman dismissed fears that importers had tried to leap on the bandwagon with supplies of cheap, counterfeit tripe by selling wet towels to unsuspecting customers. "Our advice is to always look on the label. If it says 'Real' you can be assured it is," he said.
He went on to add "Tripe Tuesday has been a huge success. In fact, there's never been a better time to try tripe!"
Meanwhile, TMB Books - the publishing arm of the Tripe Marketing Board - reported an unusual interest in one of its more esoteric publications - The Lost Films of 20th Century Spatchcock. Head of publishing Doreen Gray, said: "Until this week, you could count the number of people who had read this - our second publication - on four dozen hands. It could be that 'Tripe Tuesday', combined with our aggressive strategy of reducing the price from £9.99 to just £6.99 has piqued people's interest".