18 December 2015

Tripe Celebrates Social Media Milestone

The Tripe Marketing Board this week achieved a new high for tripe when it signed up its 10,000th "follower" on Twitter, the social media platform that allows tripe lovers from all across the world to meet and discuss our product.

Sir Norman Wrassle
TMB chairman Sir Norman Wrassle said he was "beyond delighted" at the news.  Speaking at the annual general meeting of the East Lancashire Women's Council last night, Sir Norman praised the achievement of the TMB's social media team, which is made up of interns, volunteers and retired tripe dressers. "Just over three years ago, the chairman of the Pork Council bet me £50 that we could never find 10,000 tripe lovers on Twitter by the end of 2015.  Well, we have smashed that target with days to spare," he said.

In response to questions from the audience, Sir Norman refused to be drawn on the next steps for tripe.  "We're in this for the long game.  From provisional returns already received by the TMB, it already looks like sales of tripe have taken an uptick this quarter.  It's still our plan to make 2016 the Year of Tripe," he said.

13 December 2015

TMB apologises for delayed publication of 2016 Diary

The Tripe Marketing Board has formally apologised for the delayed publication of the TMB 2016 Diary.

In a statement issued earlier today, TMB chairman Sir Norman Wrassle said: "We know that many people eagerly await our diary - particularly those with busy social lives.  We are very sorry that it was only published this weekend and we hope this does not cause too many problems for those wanting to buy it."

Sir Norman blamed the delay on a world shortage of dates, the lateness of this year's TMB Annual General Meeting and legal issues which had required the contents to be vetted by the board's solicitors.  "In retrospect, including my letter to Jonathan Ross may have been a mistake as it has clearly contributed to the belated publication of the diary," he said.

The Diary can be purchased via this link.  As well as being a week-to-view practical diary, it contains articles on tripe in literature, Sir Norman's address to the TMB's AGM, dozens of tripe facts and figures and an insight into the challenges faced in promoting tripe.

"Our publishing arm, TMB Books, has created some fantastic offers linked to the publication of the diary," Sir Norman said.  "This is to acknowledge the delay in publication, but also recognises the fact that not many people have been buying the other books," he added. 

29 November 2015

Tripe backs 'Laugh Along With Meat' campaign

The Tripe Marketing Board has announced its backing for the UK meat industry's new Laugh Along With Meat initiative, which was launched earlier this week with a series of cabaret performances sponsored by the Pork Council.

Laugh Along With Meat will see all major meat marketing agencies use humour to promote their products in the run-up to Christmas.

TMB chairman Sir Norman Wrassle said: "We are pleased to be participating in this innovative project. Tripe is the perfect comedy foodstuff.  Little wonder we came second in last year's British Comedy Food Awards".

Sir Norman will be kicking off tripe's contribution to the campaign when he appears tonight (29 November) at the Hot Water Comedy Club in Liverpool. 

"Apparently, tickets are only £3, which is a remarkably small price to pay to Laugh Along With Meat," Sir Norman said.

23 November 2015

Tripe lovers urged to act fast to avoid disappointment on Tripe Tuesday

Tripe retailers across the country have been preparing for the second annual 'Tripe Tuesday' tomorrow - the annual day of the year when most tripe is sold.

First initiated by the Tripe Marketing Board in 1979 as 'Tripe Thursday', the idea was quickly dropped when it failed to stimulate sales.  However, the success for many retailers of 'Black Friday' last year convinced the TMB that the time was ripe to re-launch the initiative.

TMB chairman Sir Norman Wrassle said that Tripe Tuesday was just what the industry needed in the run-up to Christmas.  Speaking at a media conference at Preston earlier today, Sir Norman said: "We've taken the precaution of asking tripe retailers to stock up to avoid disappointed customers - these prices can't last forever!"

18 November 2015

TripeDog 15 Winner Announced

The Tripe Marketing Board's TripeDog15 contest reached its thrilling climax earlier today when the winner was announced by TMB chairman Sir Norman Wrassle live on BBC Radio Cumbria.

The competition - which has been running on Twitter and Facebook for a number of weeks - saw almost 100 entries whittled down to two, who met in the final which ran since Sunday morning.

The winner was Spud, a three-legged Spaniel owned by Yorkshire-based barrister Helen Trotter, who nevertheless jumped all the hurdles of the earlier rounds to be crowned champion just after 1pm today.

Spud and his owner win a supply of tripe chews, lifetime membership of Tripe Club, a portrait of Spud drawn by artist Christian Doran and the coveted Tripe Dog 15 trophy.  Helen also wins  three books published by the TMB's publishing division, TMB Books.

Runner-up Steve Buscemi, a one-year-old pug from Glasgow owned by Raiph, wins a TMB pen, a Tripe For Dogs badge and his choice of three tripe books.

Speaking afterwards, Sir Norman said: "Every one of the 96 entrants are tripe dogs to us. But sadly, there can only be one TripeDog15.  We're delighted to have Spud as our mascot for the next twelve months and we will feature his story in our 2016 Tripe Marketing Board Diary". 

Sir Norman congratulated all who had entered for the sporting way in which they had approached the contest. "We realise that being crowned Tripe Dog is something a lot of dogs aspire to, so sometimes tempers can get frayed, but they've all participated in the contest with dignity and elan," he said.

The full results of TripeDog15 can be found here.

16 November 2015

Grand Final of TripeDog15 now underway!

Voting is now underway in the Grand Final of  Tripe Marketing Board's TripeDog15 contest, which has already seen over 4000 votes cast in the opening round and semi-finals.

TMB competition director Sam Frascati said that over 100 votes were cast in the first half hour after the contest opened, making it far and away the most popular contest the TMB had ever run.

Mr Frascati said that the results would be announced live shortly after 1pm on Wednesday 18 November 2015 by TMB chairman Sir Norman Wrassle who, as well as being the country's foremost authority on tripe, is also a noted dog lover.

The overall winner of the contest will walk away with a coveted TripeDog15 Trophy, lifetime membership of Tripe Club and a hand-drawn portrait by talented artist Christian Doran.  Both contenders will also win their choice of the TMB's most popular books.

"TMB Books has massively reduced the price of its books - partly to celebrate the culmination of the contest, but also because not many people were buying them," Mr Frascati added.

13 November 2015

Tripe limbers up for historic TV battle

The Tripe Marketing Board is readying itself for an historic contest with its old adversaries at the Egg Marketing Board, which is due to air on TV next week.

A hand-picked team of tripe-lovers and those who merely tolerate it was fielded for the BBC 2 TV programme Eggheads, which will be broadcast on Wednesday 18 November 2015. The team was brought together after TMB chairman Sir Norman Wrassle made an appeal for contestants through the TMB's Facebook group, We Love Tripe.  Although not all of the team members were tripe-lovers, they were all screened for tolerance prior to their selection.

Historian and observer of modern life Bill Cawley chaired the team, which included talented pie-maker Sarah Petegree, Cumbrian poet Jonathan Humble, TMB Books manager Paul Etherington  and charity fundraiser Sue Elphick.

To celebrate the team's appearance, TMB Books have agreed to offer all of their current publications at a substantial discount.  Announcing the decision earlier today, Sir Norman Wrassle said that he hoped the price cuts would encourage more people to give tripe books a try.  "Some people seem to think it's amusing that the Tripe Marketing Board publishes books. Perhaps if they try them, they'll think again," Sir Norman said.  He went on to add: "At the very least, we think they'll realise that they make wonderful Christmas gifts for the ones they love - or even for their partners."


Strictly Come Barking

 UPDATE: Postponed until Sunday 15 November 2015.

The Tripe Marketing Board’s Tripe Dog 2015 contest nears its thrilling climax this weekend as the two semi-finals get underway.

An initial field of 96 entries has been whittled down to the last remaining eight contenders, who will be pitted against each other to discover which lucky winners will make it through to the final, which takes place on Monday and Tuesday.   The winner will be announced live on BBC radio on Wednesday 18 November.

The keenly-fought contest has rapidly become the biggest tripe-based dog show on the internet, with over 3000 votes already cast in the preliminary stages and the Quarter Finals.

TMB chairman Sir Norman Wrassle said: “Nearly everyone loves dogs – and almost all dogs love tripe. That’s what marketing people call a ‘natural synergy’ and that's why we are delighted to sponsor Tripe Dog 15”.   The contest is also being used to promote the TMB’s new membership organisation, Tripe Club.

Sir Norman said it was also important for consumers to recognise that tripe was not merely a food for dogs. “While we are pleased to promote our product as a tasty treat for them, we mustn’t forget our key message that tripe is not just for dogs,” he said.

7 November 2015

Tripe Dog 2015 competition moves towards its climax

The Tripe Marketing Board's annual contest to find the nation's most lovable tripe dog is hotting up, as the Quarter Finals of Tripe Dog 2015 are launched today.

Ninety-six original entries have been whittled down to 32 contenders and just eight will make it through to the semi-finals.

TMB chairman Sir Norman Wrassle said that the contest was always keenly fought. "We've had to stagger the entry process over a longer period following complaints that our Twitter feed was full of pictures of dogs," Sir Norman said.

"I would like to re-iterate that tripe is not just for dogs," he added.

The first Quarter Finalists can be viewed here.

1 November 2015

Vegans blamed for TMB website hack: UPDATED

The Tripe Marketing Board has suffered a severe and sustained cyber-attack on its website, www.tripemarketingboard.co.uk.

The attack, which appears to be the work of militant vegans, was first noticed at around 12.30pm today, but may have happened at any time over the last five days.

The TMB's head of IT Deirdre Hardman said that a confused customer had rung earlier today, but she had no way of knowing when the attack was undertaken. "The last time anyone looked at our website seems to have been last Tuesday, and nobody noticed anything unusual at that time," she said.

The extremists also appear to have control of TMB chairman Sir Norman Wrassle's Twitter account. "Until we can resolve the matter, customers are advised that there may be unusual and anti-tripe tweets from this account," Mrs Hardman said.

UPDATE at 2.36pm 1 November 2015

We are pleased to report that our website is now running normally.  No customer details were compromised during this attack, although the 'Home' page and a picture of the TMB chairman were defaced.

Speaking from his Lytham home, Sir Norman said: "We didn't receive any ransom demands and fewer than three people actually viewed the page, so the damage was fairly limited".  Initial investigations suggest that the attack occurred after a TMB employee left their mobile phone containing website log-in details at a service station on the M6 during a comfort break, on Thursday.

26 October 2015

TMB chairman flies home for meat crisis talks

Tripe Marketing Board chairman Sir Norman Wrassle has cut short an official visit to Barbados to celebrate World Tripe Day celebrations in order to attend hastily-convened talks in the British meat industry. 

The discussions follow today's announcement by the World Health Organisation that bacon and processed meats are potentially carcinogenic.

"It's important that I play a full part in the industry-wide response to these potentially damaging suggestions," Sir Norman said.

Speaking before boarding his plane earlier today, Sir Norman said that the meat industry must remain united in the face of the potential threat to sales. "As people turn away from more popular foodstuffs like bacon, beef and pork chops, there's every chance they'll turn to tripe to fill the gap," he said. 

23 October 2015

TMB reviews security after Talk Talk cyberhack

The Tripe Marketing Board has ordered an immediate review of its security systems, following recent online cyber attacks on the Talk Talk network.

TMB chairman Sir Norman Wrassle said he had personally ordered a review of  security at the TMB's Preston headquarters. "We can't be too careful.  We know that militant vegans have tried to hack into our Twitter account before now," he said.

Speaking earlier today, Sir Norman moved to assure tripe lovers that their personal details were safe and secure.  "Tripe Club membership has only just reached double figures, so we don't need anything fancy like a database.  All the records are locked away in a filing cabinet at the end of the day," he said.

19 October 2015

TMB chairman to visit Barbados to celebrate World Tripe Day

Tripe Marketing Board chairman Sir Norman Wrassle has confirmed that he will be celebrating World Tripe Day as a guest of the Barbadian Confederation of Meat Processors.

His visit to Barbados commences with a series of abattoir tours, before culminating with a gala dinner in Bridgetown on World Tripe Day, 24 October 2015.

Sir Norman will be returning to the UK the following week to fulfill a long-standing engagement with the Preston Ladies' Guild.

18 October 2015

Tripe retailers told to prepare for sudden sales surge

Tripe retailers have been advised to prepare for an imminent surge in sales, following media coverage over the weekend.

The move comes after Olympic champion Jessica Ennis-Hill, CBE appeared on the prime-time Jonathan Ross Show on Saturday night and claimed that she "loved" tripe as a child and that "that's why I'm so fast".  

Mrs Ennis-Hill's comments came during a wide-ranging discussion about her career, her upbringing and tripe.  The acclaimed athlete has already been quoted in the press on the subject of tripe, but this is the first time that she has acknowledged that her childhood diet of liquidised tripe and milk has influenced her performance in track and field. 

Liquidised tripe campaign launched.
Tripe Marketing Board chairman Sir Norman Wrassle welcomed the public acknowledgment. "It was very brave of Jessica to appear on a show that regularly attracts over 3.5 million viewers and talk about tripe. It's bound to pique people's interest in our product," he said.

Sir Norman said that the TMB would be capitalising on the endorsement by launching a campaign to promote liquidised tripe, but that he would be writing to Mr Ross to express his concern at a number of disparaging remarks he made about tripe during the interview. 

TMB declares war on Offal Puns

The Tripe Marketing Board has formally launched its 2015 campaign against offal puns in the social media.

The campaign, which invites perpetrators of awful (and offal) puns to make a £2 contribution to charity, aims to raise £1000 for the Multiple Sclerosis Society.

Speaking from his Lytham home, TMB chairman Sir Norman Wrassle said: "We know from experience that places like Facebook and Twitter are littered with quite awful puns. Last year, we found hundreds of them and over £600 was donated by kind-hearted punners". 

Sir Norman appealed for help from the TMB's supporters in hunting down puns.  "We can't do this on our own.  Any assistance would be much appreciated".

 Donations to the appeal can be made via the TMB's Just Giving page.

15 October 2015

BBC accused of pro-fish bias

The Tripe Marketing Board has accused the BBC of "blatant pro-fish bias" after the opening episode of their popular The Apprentice programme featured two teams tasked with creating and selling a variety of fish-based products. 

Last night's show - which drew an estimated audience of over 7 million people - included lingering shots of fishcakes, squid and fish fingers as teams fought it out to make the most profit from the challenge.

TMB chairman Sir Norman Wrassle said he was disappointed that fish had been chosen as the focus for the first programme in the series.  Speaking from his Lytham home after the show aired, he said: "We have lobbied long and hard for tripe to be featured.  We know from bitter experience just how hard it is to persuade people to buy tripe".  

Sir Norman went on to outline plans for a new show that is being pitched to Lancashire TV.  The Understudy would follow a similar format to The Apprentice but would focus more regularly on the difficulties of marketing tripe.  The winner would be offered a six month internship in the chairman's office, where they would be personally mentored by Sir Norman. "Fish is easy - but tripe would sort the men out from the boys," he said.  

Sir Norman later clarified that the show would be open to women, as well as men.

10 October 2015

TMB to review social media activity

The Tripe Marketing Board has announced a review of its social media activity, after a report suggested the TMB was 'disconnecting itself from the wider community of tripe consumers'.

The report, by leading offal industry consultant Jocelyn Blunt, was discussed by TMB chairman Sir Norman Wrassle at a meeting of the board's Social Media Strategy sub-committee earlier today.

Amongst the most alarming findings of Mr Blunt's study were:

  • The TMB had failed to reach its target of 10,000 followers on Twitter within three years
  • Over 98% of Twitter followers have never tried tripe, even though 32% are dogs
  • More than 20% of followers are vegetarian

Speaking after the meeting, Sir Norman said: "We have to take this report seriously.  No one enjoys the thrill of being the relentless outsider more than I do, but we are in this game to promote tripe.  These findings are devastating".

Sir Norman said that the TMB should nevertheless feel proud to have attracted over 9,300 followers over the last three years. "We've actually been on Twitter since 2007, but we didn't really understand it and for years we had only 7 followers, so we closed the account down and re-launched in 2012," he said.

He paid tribute to the "tireless work" of intern Emily French and volunteers Doris and Elsie who, between them, ensured that tripe had a strong presence in the social media, going on to say: "We'll be looking very closely at Mr Blunt's report. If we have to tweet more dog pictures, then so be it".

7 October 2015

3rd Quarter 2015 tripe sales "surprisingly encouraging"

Sales of tripe in the period July - September 2015 were "surprisingly encouraging, if disappointing," Tripe Marketing Board chairman Sir Norman Wrassle told industry analysts at a meeting in Bury last night.
Although sales fell for the 232nd successive quarter, there were signs that more and more people were discovering the value of a food that is both cheap and nutritious. "We may not yet have arrested the historic decline in our customer base," Sir Norman said, "but we are definitely close".
The per capita decline in sales of just 0.0004 kg in Quarter 3 could easily be attributed to unseasonably warm weather, Sir Norman said. 
Sir Norman went on to say "Although sales of tripe continue to fall, I am pleased to say that sales of tripe books have improved. TMB Books and its sister imprint LEB Books are our secret weapon in the battle to promote tripe. By enticing people to read books, we think there's a good chance they'll move on to try tripe".

6 October 2015

Cuts to pensioner benefits would be a "foolish mistake" says TMB

The Tripe Marketing Board has warned the Conservative Party not to heed calls from the Taxpayers' Alliance to cut benefits to pensioners earlier than previously planned.

The warning came from TMB chairman Sir Norman Wrassle, speaking at a fringe meeting at the Tory Party Conference in Manchester earlier today.

Sir Norman said it would be a "foolish mistake" to adopt the plans, which could jeopardise recent improvements in tripe sales.  "Cutting the income of our main customer base at this time would be a disaster.  Thanks to our work in the social media, the average age of the typical tripe consumer has now fallen to 73, but we can't - and mustn't - turn our back on our core customers," he said.  He called on the Conservatives to back the TMB's 'Free Tripe for the Over 65s' campaign, saying it could boost tripe sales at a critical time for the industry.

Sir Norman was speaking at a meeting jointly hosted by the National Federation of Meat Processors and Offal Monthly, the trade journal for the offal industry.  Delegates had earlier run a gauntlet of militant vegans who had pelted delegates with tofu and raw chard, although none of this hit Sir Norman as he was sheltered by a TMB aide.

Afterwards, Sir Norman said he would be personally thanking Liz Truss MP, Secretary of State for Environment, Food and Rural Affairs for exempting raw food from the so-called 'plastic bag tax'.  "That could have been the final nail in the coffin for tripe retailers," he said.  

5 October 2015

TMB advises customers not to panic about 5p plastic bag charges

The Tripe Marketing Board has moved to reassure customers that they will not have to pay 5p for a plastic bag when they purchase tripe.

Raw meat is exempt from the new charge which comes into force in England today.

TMB chairman Sir Norman Wrassle said: "We know that many potential purchasers are worried about how to package and convey tripe.  Many people have concerns about the smell of tripe and plastic carrier bags can be a useful way to carry our product home and help to reduce the smell quite substantially until it can be stored appropriately."

In a bid to allay concerns, the Tripe Marketing Board has issued a Fact Sheet advising consumers on  how to safely store tripe and minimise any odour problems.  This is available at selected tripe retailers from today.

"We want people to enjoy tripe and we hope the knowledge that they will not have to pay for plastic bags will enhance their enjoyment of our product," Sir Norman said. 

2 October 2015

TMB confirms honorary memberships of Tripe Club

The Tripe Marketing Board has confirmed the appointment of the following individuals as Honorary Members of Tripe Club, the official society for the appreciation of all things tripe:

  • Jay Rayner, Food Critic and broadcaster
  • The Reverend Richard Coles, Broadcaster
  • Baroness Tanni Grey-Thompson, Crossbench Peer
  • Graham Swindlehurst, Broadcaster
  • Steve Royle, Comedian

Commenting on the appointments, TMB chairman Sir Norman Wrassle said that each of the honorary members had, in their own way, helped to promote tripe over the last twelve months.  "It seemed the least we could do to thank them for their endeavours," he said.

Tripe Club membership is available for just £9.99 (including UK P&P), and includes a copy of A Brief History of Tripe by Dr Derek J Ripley, a membership certificate, a limited edition fridge magnet, a replica of the original Tripe Club badge from the 1950s, a signed photograph of Sir Norman Wrassle  and a much sought-after TMB pen.

Membership is available here.

30 September 2015

It's official! Tripe is now less unpopular than Marmite

Courtesy: Daily Telegraph
A recent food poll has shown that Marmite is now more unpopular than tripe.  The poll - commissioned by BBC Good Food - puts tripe in 8th position behind such universally reviled foodstuffs as liver, brussels sprouts and mushrooms.

Tripe Marketing Board chairman Sir Norman Wrassle broadly welcomed the news.  "Nobody likes their product to appear in a list of hated foods, but if  we have to be in one, it's obviously encouraging that we've beaten Marmite," he said.

Sir Norman said that tripe's position in the food league tables has fluctuated over the years.  In 2014, it failed to appear in a top 10 list of disliked foods published by the food giant BirdsEye.

"These polls are just a bit of fun - here at the TMB we don't take them too seriously.  But we've got celery in our sights for next year," he added.

28 September 2015

Tripe Appeals to Labour

The Tripe Marketing Board has appealed to the Labour Party not to rush to support anti-austerity measures in an attempt to make itself more attractive to the electorate.

Sir Norman Wrassle
Speaking at a lunchtime fringe meeting at Labour's Annual Conference in Brighton today, TMB chairman Sir Norman Wrassle pointed to the "proud history" of links between the tripe industry and the working class.

"When I think of tripe and Labour, I think of people like Bessie Braddock, Ernie Bevan and Manny Shinwell.  These are the working class folk who built the Labour Party into what it is today," he said.

Sir Norman - who was the guest of the Amalgamated Association of Tripe Dressers -  said that jettisoning austerity measures at this stage threatened to undermine the recent improvement in tripe sales. He told an audience of almost twenty people: "Grinding austerity works for tripe.  It forces people to think of utilising cheaper cuts of meat like heart, lungs, spleen - and yes, tripe. We have at last slowed the historic decline that has bedeviled the industry since 1954.  Dozens of jobs could be at risk.  I appeal to you - don't throw these advances away!"

Speaking afterwards, Sir Norman said that the TMB would nonetheless work with a Corbyn administration were it to be elected in 2020.  "We will work with whoever is in power to make sure that tripe has a future for our children, our children's children and our children's children's children," he said.

21 September 2015

TMB denies exploiting Pig Gate

The Tripe Marketing Board has rejected claims that it has exploited media coverage of a prominent politician’s alleged involvement with a pig in order to promote sales of tripe.

The allegations were made earlier today by the editor of Offal Monthly during a lunchtime interview on Lancashire Radio’s popular Lunch With Les show, when he described the Tweeting of a screenshot of a Daily Mirror poll as "shameless". 

The controversial @TripeUK Tweet
In a statement issued this afternoon, TMB chairman Sir Norman Wrassle said: 

“I would like to make it clear that whatever the Prime Minister is alleged to have done – or not done – with a dead pig is of no concern to the Tripe Marketing Board.  It’s our job to promote tripe.  The fact that sales of pork are likely to decline is a happy accident for us and tripe retailers would never forgive us if we didn’t make the most of this opportunity”.

Sir Norman said that the TMB was celebrating recruiting its 9000th ‘follower’ on Twitter, the social media platform which allows tripe lovers the world over to join together to celebrate tripe.  “I’m only sorry that this so-called ‘Pig Gate’ scandal has rather taken the gloss off our achievements today,” he said.

To celebrate the milestone, the TMB this evening begins giving away 9 Tripe Marketing Board pens to random Twitter followers.  "It's a little marketing tip I picked up from a chat show host I know," Sir Norman said.   

13 September 2015

New faces at the TMB

The Tripe Marketing Board today announced the appointment of two new board members, following the completion of a strategic review of tripe marketing in Britain and overseas.

Wyatt Bell
The new appointments complete what TMB chairman Sir Norman Wrassle described as "our final re-shuffle of 2015".

A new position of Head of Global Supply Chain and Regional Director for German-speaking parts has been taken up by Wyatt Bell, who has worked in logistics for over 30 years and now lives in Switzerland.

Meanwhile, Holly Jahangiri takes up the post of Regional Director for US South East.

"Both Wyatt and Holly join us at a critical time for tripe," Sir Norman said.  "This week's successful re-launch of Tripe Club means we have a real chance of connecting with a new generation - those who are under 85."

Holly Jahangiri
Sir Norman said he had been impressed by Mr Wyatt's northern roots and his clear commitment to tripe.  "I am sure he will take us forward to a time when tripe is once again a popular dish on the tables of Britain and the pistes of Switzerland,"  he said.

Welcoming the appointment of Mrs Jahangiri, Sir Norman commended her efforts to promote tripe through the creation of a number of YouTube videos.  "Adventures in Tripe shows that tripe doesn't have to be difficult to prepare.  I hope those who watch Holly's videos are encouraged to give tripe a try," he said.  

Sir Norman thanked Mr Geoff Gander, Regional Director for Canada, who had completed his term as a board member and was now retiring.  "He was a huge asset to us as we sought to spread the word about tripe in the former dominions," Sir Norman said.

Corbyn victory "a disaster" says TMB chairman

Tripe Marketing Board chairman Sir Norman Wrassle has hailed the recent election of Jeremy Corbyn as leader of the Labour Party as "potentially disastrous for tripe".

Speaking from his Lytham home this afternoon, Sir Norman said that Mr Corbyn - a noted vegetarian who does not drink alcohol  - "comes from the other side of the tracks" and said his threat to end austerity could well sound the death-knell for the UK tripe industry.

In a wide-ranging interview with Lancashire Radio which is expected to be broadcast tomorrow, Sir Norman said that the TMB had until 2020 to make the most of grinding austerity by persuading the British public that tripe was a cheap and nutritious foodstuff.  "Without austerity, tripe is nothing," he said.

Sales of tripe have been declining at a significantly lower pace over the last five years, as more and more people have seen their budgets squeezed, but Sir Norman said this trend could easily be thrown into reverse. "The last thing we need is someone like Jeremy Corbyn telling folk that they don't have to eat tripe," he said. 

8 September 2015

August tripe sales hit by wet weather

Sales of tripe in August 2015 were lower than anticipated - due in part to a wetter-than-average month which saw 22 per cent more rain than usual.

Sir Norman Wrassle
Tripe Marketing Board chairman Sir Norman Wrassle admitted that the figures were "disappointing for tripe," a dish which is often served with salad in warmer, Summer months. Year-on-year sales were down by 0.00015gm per person,  although Sir Norman pointed out that this fall was lower than in any previous 12 month period since 1954.

"September is traditionally a good month for tripe, so we hope we can recover to ensure buoyant Quarter 3 figures," he said.

Sir Norman described the decision by the BBC to drop the Met Office as its main weather information provider as "encouraging".  "We need an optimistic forecaster who can predict decent weather, allowing tripe retailers to properly plan demand for tripe that doesn't lead to them holding unwanted stocks.  This has to be good news for tripe," he said.

Tripe Club formally launched

Tripe Marketing Board chairman has hailed 7 September 2015 as "an historic day for tripe" after yesterday saw the formal launch of Tripe Club, the official membership organisation for lovers of tripe.

Tripe Club Membership Pack
The Club, which was launched at a glittering ceremony at the Theatre Royal, Drury Lane last night, has already enrolled its first members.  Sir Norman, who was unable to attend the ceremony himself, said he had high hopes that the Club would help tripe become a force to be reckoned with in the world of meat-based marketing.

"The original Tripe Club closed its doors in 1972.  The fact that we have been able to re-launch it is testimony to the huge interest we are beginning to see in tripe," he said.

Membership of the Club costs £9.99 and includes a copy of A Brief History of Tripe, a membership certificate, a limited-edition fridge magnet, a signed photograph of Sir Norman Wrassle and  a stylish TMB pen, together with vouchers worth £10 for tripe savings.

Full details and an application form can be found here.

5 September 2015

TMB defends social media re-brand

The Tripe Marketing Board today responded forcefully to suggestions that its recent social media re-branding programme was 'derivative, completely unnecessary and a waste of marketing resources'.

The TMB's 'new look' Twitter logo
The accusations, made in the September edition of Offal Monthly, come after the TMB unveiled new images for its Twitter and Facebook presence earlier this week.

Speaking from his Lytham home, TMB chairman Sir Norman Wrassle said: "Like any forward-thinking marketing agency we have to move with the times.  We regularly review our social media activities and take advice from experts who know about these things."   He went on to dismiss the criticism as "sour grapes", saying that tripe retailers knew the importance of appealing to younger consumers and that the re-brand had cost "hundreds, rather than thousands".

The new look for tripe - which will be extended to packaging and bus advertising in due course - comes as the TMB re-launches Tripe Club, a new membership organisation that echoes the children's club that ran from the 1950s through until 1972.

"I'm confident people will enjoy being part of a new community of tripe lovers and that they will wear their Tripe Club badges and flourish their Tripe Club pens with pride," Sir Norman said. 

25 August 2015

TMB decides against electoral reform

The Tripe Marketing Board has confirmed that it will not be opening its election processes up to a wider electorate following a working party report published earlier today.

The Board Appointments Sub-Committee has recommended that the election of the TMB’s chairman should following existing procedures.  Sub-committee chairman Mr Stuart Wrassle said: “We have looked at recent experiences elsewhere and concluded that it would not be sensible to open the election up to a wider vote".

TMB chairman Sir Norman Wrassle said he had not been overly concerned at suggestions that vegans might seek to influence the vote, but he thought the decision was, on balance, "right for tripe".

He went on to add: “We’re just in the process of launching Tripe Club, our membership body for tripe lovers the world over.  We did think at one stage that members might be given a vote but I’m pleased to say that we are nothing if not a learning organisation.  They'll have to make do with a book, a fridge magnet, a certificate, a photo, a badge and a pen instead." 

Tripe Club membership costs £9.99 including UK post and packing.

20 August 2015

TMB distances itself from Labour leadership campaigns

The Tripe Marketing Board has disassociated itself from campaigning being undertaken by rival tripe dressing unions for the Labour Party leadership elections which are currently taking place.

Speaking at a meeting of the Chorley & District Women's Circle last night, Sir Norman Wrassle said he was "deeply embarrassed" by the intervention of the unions in the campaign. 

The Amalgamated Association of Tripe Dressers has publicly endorsed leadership contender Andy Burnham and has called on its membership to back him.

Meanwhile, the rival National Federation of Tripe Dressers has asked its six members to support Liz Kendall.

Sir Norman said: "The Tripe Marketing Board is - and must remain - politically neutral in these matters.  We are sure that whoever is elected will work with us to help put tripe back on the dinner tables of Britain".

Responding to criticism that some people had detected a 'pro-Corbyn' slant to tweets issued by the TMB, Sir Norman said that action had already been taken to address the matter.

"Unfortunately, we rely on volunteers and interns to support our Twitter and other social media activity.  We can't monitor them 24 hours a day, so it's quite possible that some of the younger and more disaffected amongst them might have occasionally shown support for Mr Corbyn," he said. 

19 August 2015

Tripe Club launch confirmed for 7 September

Tripe Marketing Board chairman Sir Norman Wrassle today confirmed that the long-awaited launch of Tripe Club will take place on Monday, 7 September 2015 at the Theatre Royal, Drury Lane in London.

The launch will follow Sir Norman's appearance at a conference on Alternative Dispute Resolution which is taking place that day at the same venue.

After the formal launch of Tripe Club, membership will be opened up to tripe lovers the world over.

"I hope as many people as possible will come along to our launch event on 7 September. I'm excited at the prospect of meeting so many tripe lovers - particularly outside of Lancashire," Sir Norman said.

Tripe Club membership brings a whole host of benefits to members.  For the launch event, Sir Norman said he expected that a number of minor celebrities would be attending. "It's not just about the complimentary glass of wine.  This is about showing the world that tripe has a positive role to play in the nation's diet".

"I'm particularly excited that we will have TMB pens available for members. These were held up at customs for a number of months, but I am pleased to say they have now arrived," he said.

Attendance at the launch event costs £12.50, but includes the membership pack and a complimentary glass of wine.

17 August 2015

TMB apologises to tripe retailers

The Tripe Marketing Board has issued an unreserved apology to tripe retailers after a weekend during which tripe received an unprecedented number of endorsements from minor celebrities.

Many tripe sellers were caught unawares after TV chef Rick Stein mentioned tripe during his programme charting a road trip from Venice to Istanbul.  The TMB website received over 20 'hits' after the show aired on Friday, and stockists as far apart as Wigan and Blackburn reported brisk sales.

The following day, the Rev Richard Coles, presenter of the popular BBC Radio 4 show Saturday Live, tweeted that "Tripe is the food of the gods", while respected restaurant critic Jay
Rayner eulogised about various kinds of offal - including tripe - which he came across in Rome during a recent visit.

TMB chairman Sir Norman Wrassle blamed the barrage of coverage on an over-zealous marketing  intern who had been hired to cover the office during the TMB's recent fact-finding visit to Greece. "Whilst recognising the achievements of the individual concerned, it might have been better if they had tipped off our retailers, so they could have been prepared for the queues of people whose interest in tripe had been piqued," he said.

Sir Norman said that he understood that the person responsible had since been poached by another marketing board.  "We'll be reviewing this incident and I can promise you we will learn the lessons," he said. 

16 August 2015

Fact-finding mission "a huge success" says TMB chairman

Tripe Marketing Board chairman Sir Norman Wrassle has declared the TMB's recent fact-finding visit to the Greek island of Skiathos a huge success.

A Greek butcher's shop
Speaking following his return to his Lytham home earlier today, Sir Norman said: "You would be surprised at just how many facts there are out there to find.  The two weeks seemed to fly by!"  The trip included visits to a number of abattoirs and butcher's shops in Skiathos and the neighbouring islands of Skopelos and Alonissos, as well as top-level discussions with meat and offal trade associations for the Sporades islands.

Sir Norman said he was disappointed that there was less tripe available than he had expected.  He blamed this on the strong pound and the fact that, in the summer, many holidaymakers tend to stick to the tried and tested Greek dishes of moussaka and kleftiko. "Personally, I've got nothing against these dishes, but I had hoped that the austerity agenda in Greece would have meant that tripe was more in evidence," he said.

He went on to say that he expected that the TMB could learn important lessons from the trip, and he personally thanked Mr Christo Chrysoula, Head of Product Development at the Greek Tripe Board, for use of his private yacht during his time on the islands.

31 July 2015

TMB Announcement

A delegation from the Tripe Marketing Board today embarks on a visit to Skiathos as part of a fact-finding mission designed to ensure that the British tripe industry is well-equipped to capitalise on the continued austerity in the months and years ahead.

As most of the communications team will be part of this mission, we regret that Tripe Industry News will only be updated infrequently over the next week or so.  Retailers and customers seeking the latest tripe developments can find these here.

Head of Product Development at the Greek Tripe Board, Mr Christos Chrysoula, said: "A warm welcome awaits our British friends as they  prepare to journey to the beautiful island of Skiathos.  Here, I can promise them plenty of sun, ouzo and the occasional trip to an abattoir."

TMB chairman Sir Norman Wrassle, speaking from his Lytham home prior to departure, said: "We are more determined than ever to collect as many facts as possible about tripe in Greece.  It can only be good for the future development of the British tripe industry".

Sir Norman said that he would also make every effort to visit the neighbouring island of Skopelos, if his schedule allowed it, and he promised a full report would be tabled at the next appropriate board meeting.

The TMB's Twitter account, @TripeUK, has been temporarily re-branded as TripeGoesToSkiathos  with the full approval of OffOffal, the industry regulator.

27 July 2015

TMB rejects calls for investigation into tripe supporters

The TMB has dismissed calls from a former board member for an investigation into how thousands of non-tripe eaters had been allowed to sign up to support tripe in the social media.   
Sir Norman Wrassle
The accusation was made by former Director of Culture, Media & Tripe, Sandy Burlap during an interview today on the popular Radio Lancashire drive-time show, Gassing with Gaz.  Mr Burlap told presenter Gary Bradlow that he believed many hundreds of vegetarians had taken advantage of Twitter and Facebook to 'infiltrate' the TMB, in what he termed "a blatant attempt to influence the future direction of the board".

Official figures released by the TMB earlier this year suggested that over 25% of its social media support came from non-meat eaters. 

Speaking from his Lytham home tonight, TMB chairman Sir Norman Wrassle rejected the claim. "We have long been aware that a number of vegetarians and, perhaps, even the odd vegan, are 'following' tripe.  Some of them have gone so far as to buy tripe badges and fridge magnets or one or two of our books".   Sir Norman said he took a relaxed approach to such supporters.  "Nobody is pretending for a minute that we will persuade these folk to eat tripe.  We've got enough of a job with the carnivores," he said.

He went on to dismiss Mr Burlap's call for an investigation into the matter.  "We're a broad church here at the TMB. Tripe's not just for meat-eaters - although obviously, they are our main target," he said.

26 July 2015

TMB clarifies pro-Corbyn tweet

The Tripe Marketing Board has apologised to tripe retailers after an intern working on its Twitter feed committed the TMB to making a donation to the campaign to elect Jeremy Corbyn as leader of the Labour Party earlier today.

TMB chairman Sir Norman Wrassle said: "This was an unauthorised tweet. The Tripe Marketing Board is - and must remain - strictly apolitical.  We have suspended the individual concerned, but our legal department has advised us that we must honour the pledge.  However distasteful I personally find the idea of Labour electing an anti-austerity leader, we will be obliged to donate £100 to Mr Corbyn's campaign if we do indeed reach 9,000 followers before 7pm on 26 July."

The apology came after a Tweet was issued at 5.45pm today saying

Sir Norman said he took some comfort from the fact that it was "extremely unlikely" that this would happen, although he noted that the odds of Mr Corbyn becoming Labour leader had dropped substantially since the 100/1 quoted some weeks ago.  "I wish we had had a piece of that," he said.

18 July 2015

TMB chairman apologises for "possible offence"

Tripe Marketing Board chairman Sir Norman Wrassle has apologised for any unintended offence he may have caused to radio presenters, following comments he made during an interview broadcast on Radio KCRW's Good Food show this morning.

Radio KCRW
Speaking at a media conference in Southport earlier today, Sir Norman said: "I understand that some people may have been offended by one or two of the statements that I made when I was interviewed by Evan Kleiman for her Good Food show.  I am happy to apologise for any possible offence that I may have caused".

Sir Norman confirmed that the TMB's communications department had received "at least two, and possibly three" complaints from anonymous radio presenters unhappy that they had been compared to tripe. 

"What I actually said was that looks aren't everything and that it's personality that counts.  I merely used radio presenters as an example.  I could equally have used call centre workers - my point would still have been the same," he said.   Sir Norman went on to say "I am happy to confirm that there are some very attractive radio presenters out there, all of whom are very lovely, in their own way".  He pointed in particular to Susan Rae, Malcolm Boyden and Graham Swindlehurst, all from the BBC.

Sir Norman's interview can be heard via this link, and commences at 9 minutes 40 seconds.

TMB chairman's Skiathos visit will go ahead

Tripe Marketing Board chairman Sir Norman Wrassle has defended his decision to go ahead with his two week fact-finding tour of Skiathos early next month.

Sir Norman Wrassle
Speaking at a media conference in Southport earlier today, Sir Norman said it was important not to let recent events in Greece cast a shadow over his trip.  "This visit was planned many months ago - one of a number of fact-finding missions I am obliged to undertake as an ambassador for British tripe.  I'm not going to be bullied into cancelling it just because the editor of Offal Monthly thinks it's a waste of the TMB's funds," he said.

Sir Norman was responding to comments made during a debate on Lancashire Radio's Friday Night Argument show, in which the wisdom of the visit going ahead was called into question.  He said it was important that the TMB learned how economic conditions in Greece were impacting on tripe sales there. "We've long said that tripe is the perfect austerity foodstuff.  Now that the Greek government has passed the EU's programme of budget cuts, it's crucial that we learn the lessons.  What happens in Athens today could very well happen in Blackburn tomorrow," he said, going on to predict that sales of tripe were likely to improve as a result.

Sir Norman promised to return with as many facts as he could reasonably assemble during his fortnight on the island, and to make a full report to the board in September.  "This isn't just about sitting round on a beach sipping cocktails, I can assure you," he said.

14 July 2015

TMB denies price cut is due to disappointing sales

The Tripe Marketing Board has denied reducing the price of one of its flagship books because sales to date have been disappointing.

Spatchcock - price cut
The allegation - made in an article by noted vegetarian critic RAC Gill in the July 2015 issue of Offal Monthly - was strenuously denied by TMB chairman Sir Norman Wrassle, earlier today.

Speaking at a lunchtime meeting of the Westhaughton Ladies League, Sir Norman said that the decision to reduce the selling price of The Lost Films of 20th Century Spatchcock from £9.99 to just £5.99 on Amazon was a tactical decision by the board's publishing division, TMB Books and was intended to honour the 50th anniversary of Wigan Casino Royale, a seminal work by the Oldham-based film studio.

"The price reduction is our gift to tripe lovers all over the world. It's ridiculous to suggest it's because people aren't buying the book at the full price.  If that were the case, we'd have to reduce the price of all of our books," he said. 

Sir Norman confirmed that the price reduction was 'time limited'. "Think of it as the TMB's contribution to deflation. Even tripe has to do its bit," he said. 

Personal Tripe Accounts could be the way forward for the tripe industry

The Tripe Marketing Board is examining proposals that could oblige people to pay into flexible saving accounts to fund future purchases of tripe, TMB chairman Sir Norman Wrassle confirmed today.

The idea was first floated by industry analysts Ewan, Duncombe & Smythe, who said they were “very keen” to have a debate about encouraging people to use personal accounts to save for future tripe purchases.

“We need to support the kind of products that allow people through their lives to dip in and out when they need the money to buy tripe,” Sir Norman told the Chorley Telegraph.

“We need to encourage people to save from day one but they need to know that they can get some of the money out when their circumstances change. This is not TMB policy but we are very keen to look at it, as a long-term way forward for the 21st century,” he said.

12 July 2015

2nd Quarter 2015 tripe sales "encouraging" says TMB chairman

Sales of tripe in the period April - June 2015 were "better than anticipated," Tripe Marketing Board chairman Sir Norman Wrassle told an audience of industry analysts meeting in Chorley this weekend.

Although sales had fallen for the 231st successive quarter, there are increasing signs that the public is embracing tripe in greater numbers.  "There's definitely a sense in which the number of people buying tripe is beginning to make a serious impact on the historic decline in our customer base," Sir Norman said.  He predicted that it wouldn't be many months before the corner was turned. "It could even be a matter of weeks," he said.

The per capita decline in sales represents just 0.0008 kg in the three months from 1 April - by far the best results since rationing was abolished in 1954.  Sir Norman attributed the figures to increasing unease amongst consumers about the impact of government austerity measures, the recent launch of tirimasu and a decision by TMB Books to launch a 'serious' imprint, LEB Books. Sir Norman went on to say "LEB Books is our secret weapon in the battle to promote tripe.  By enticing people to read serious books, we think there's a good chance they'll move on to read our tripe books".

LEB Books' new publication
LEB Books' first publication
LEB Books has published two titles: It's Always the Children by Gillian Large and, more recently,   Tales from the Hills by Bill Cawley.  "Let's face it, not everyone likes a laugh when they read books," Sir Norman

7 July 2015

TMB chairman says "stick with austerity" in eve of budget speech

Tripe Marketing Board chairman Sir Norman Wrassle has called on Chancellor of the Exchequer George Osborne to "stick with austerity," in an eve of budget address to the West Lancashire Women's League, earlier today.

Sir Norman Wrassle
Speaking at the meeting in Lytham St Annes, Sir Norman said: "This budget is the perfect opportunity for Mr Osborne to implement a programme of swingeing cuts to welfare spending. I have no doubt that, if he heeds my advice, it can only be good for tripe."

Sir Norman referred to research which showed that sales of tripe increased whenever people's disposable income was reduced.  "Mr Osborne might even want to think about making tripe consumption compulsory.  If everyone in the country was forced to eat just 60 grammes of tripe per day, it could rejuvenate the tripe industry overnight," he said.

In response to questions, Sir Norman said he was inspired by events in Greece, where banking controls had restricted individual account holders to withdrawals of just €60 per day.  "That sort of money doesn't buy much these days, but it certainly buys a lot of tripe," he said.

5 July 2015

Tirimasu set to revive tripe sales

Tripe sales are expected to rise significantly following the launch of a new 'cross-over' product, Tirimasu, earlier today.

The sweet / savoury dish combines cooked tripe, onions, toasted croutons and a liberal dusting of cocoa powder to create a taste sensation.

Speaking at a lunchtime product launch in Preston, Tripe Marketing Board chairman Sir Norman Wrassle admitted that the new product would not appeal to everyone, but he forecast strong interest amongst the target market of 50-75 year olds - dubbed 'Generation Tripe' or 'Gen T' in the media.

Sir Norman said that the product name had been chosen after extensive research which showed that Tirimasu was a popular and attractive name that appealed in particular to people who couldn't type or were simply poor at spelling.  "Tirimasu will be available across the country from tomorrow and will help stimulate tripe sales in the run up to World Tripe Day on 24 October," Sir Norman said.

1 July 2015

TMB Denies Subliminal Marketing

The Tripe Marketing Board today denied suggestions that it bribed health officials to place subliminal messages promoting tripe in public health information films issued by the UK NHS.

TMB chairman Sir Norman Wrassle described the accusation, made in the July issue of Offal Monthly, as "ludicrous".

Speaking at a media conference in Chorley earlier today, Sir Norman said: "Why anyone would imagine we would want to hide messages about tripe -  a foodstuff we are proud of - in this way, I don't know.  It's just preposterous".

The editorial in Offal Monthly highlighted three specific videos that had been uploaded on YouTube, the popular media sharing website, each supposedly attempting to influence people to buy tripe.  Particular attention was drawn to this video, which purported to show a consultation between a GP and patient in which tripe is clearly promoted. 
Sir Norman said that the video in question was an old health promotion film from the 1950s, when it was common to see posters promoting tripe in GP surgeries. "I suspect this is just sour grapes from the pork people," he said.

24 June 2015

Tripe Bucket Challenge Condemned by TMB

The Tripe Marketing Board has condemned plans by a north west pet food retailer to take part in a 'Tripe Bucket Challenge' as "unhelpful" and "possibly dangerous".

Mr Stephen Riley
The challenge, scheduled to take place on Saturday 27 June 2015 at 5pm, will see Merseysider Stephen Riley having two buckets of raw green tripe thrown over him, in an attempt to raise funds for the charity Canine Health Concern.

Speaking at a media conference earlier today, TMB chairman Sir Norman Wrassle said: "Mr Riley looks like a young and fit individual, but people should be aware that it is possibly dangerous to immerse yourself in quantities of raw green tripe."

It is understood that Mr Riley will be taking the precaution of wearing goggles and will have his mouth taped shut. "Even so, this won't be pleasant for him," Sir Norman said.  He pointed to the experience of TV celebrity Katie Cutprice who, as part of the Spatchcock TV production I'm Famous Put A Wasp In My Mouth, had been immersed in a vat of tripe for two minutes in a show broadcast in 2012.  She left the programme shortly afterwards, suffering from severe shock and trauma.

"Apart from anything else, this stunt is unhelpful as we are trying to promote tripe as a flavoursome foodstuff for humans.  Mr Riley's actions threaten to reinforce the stereotype that it's only fit for dogs," Sir Norman said.  He also pointed to the risk of 'copy-cat' challenges being undertaken, saying: "In an age of social media, there's the possibility that other people will attempt this challenge and, before we know it, we'll find tripe is the laughing stock of YouTube".

He went on to encourage people to nevertheless make a donation to the charity. "I know I will be," he said.

Full details of the Tripe Bucket Challenge can be found here.

Chairman's Diary Dates

Tripe Marketing Board chairman Sir Norman Wrassle has accepted an invitation from the Mayor of the municipality of Skiathos in the Greek region of the Sporades to undertake a short fact-finding visit in August 2015.  Sir Norman said he would be interested to find out whether the current Greek economic crisis had impacted favourably on sales of tripe in the region.

In July, Sir Norman will be addressing the 45th biennial congress of the Lancashire Association of Townswomen's Guild on the cultural impact of tripe.  He is expected to use the occasion to launch the TMB's eagerly-awaited publication, A Brief History of Tripe.

Sir Norman has also accepted an invitation to appear as a guest on KCRW's Good Food show, on a date yet to be determined.

20 June 2015

TMB condemns anti-austerity march

The Tripe Marketing Board has moved swiftly to condemn today's anti-austerity demonstration in London.  TMB chairman Sir Norman Wrassle described the event - which saw hundreds of people assemble in the capital to protest against the Government's cuts in public spending - as "unhelpful to tripe".

Sir Norman Wrassle
Speaking at a meeting of the Westhaughton Women's League earlier today, Sir Norman said: "I quite understand why some people - however misguided they are - may find the prospect of another five years of grinding austerity unpleasant.  But I would ask them to pause for a moment and think of the damage that could be done to the British tripe industry if the Government abandoned its policies".

Sir Norman said that the last five years had been good for tripe, as more and more people had rediscovered the virtues of a foodstuff that is nutritious, filling and fantastic value for money.  In his closing remarks - which drew muted applause - he said: "I think some people are unnecessarily frightened by the word 'austerity'.  We only need another few years of it before everyone will be eating tripe."

19 June 2015

Tripe purchasing simplified

The offal industry regulator OffOffal is introducing a new initiative called UK OffalBuy. UK OffalBuy is designed to make buying offal easier for everyone to understand.

Tripe is available from a variety of retailers, many of whom are listed on Tripe Adviser.

Purchase of offal will be broken down into five simple parts:

An access charge - this is what your offal supplier will charge you for purchasing the offal (per minute)

A service charge - the company you’re buying the offal from decides how much this charge will be

A 'service plus' charge - the offal supplier will levy a small amount for this 

A packaging charge - currently 5p per transaction

A customer satisfaction levy - this helps to maintain your satisfaction with the purchase and is a small percentage (currently 0.57%) of the purchase price, net of the packaging charge  

From 1 July 2015, the TMB's access charge will be just 5p per minute for all purchases above 0.25gm. If you have a TMB membership card, then it’s 2p per minute when purchasing online or from your mobile.

You can also add one other offal purchase (including heart, lung and spleen) for free to your Tripe Circle - just log in to My Account and select Manage My Tripe Circle. And calls to the TMB Customer Service will still be less than 75p per minute when made from your Tripe landline and Tripe mobile.

May tripe sales figures inaccurate

Tripe sales figures for May 2015 may have been overstated, Tripe Marketing Board chairman Sir Norman Wrassle acknowledged today.

He told a media conference in Chorley that figures issued earlier this month should have been seasonally adjusted, and apologised for any inconvenience caused to industry observers.  "We won't be rushing to claim a rise in sales again until we're absolutely sure - although June is looking very promising from where we stand," Sir Norman said.

TMB denies paying for 'fake' reviews

The Tripe Marketing Board has denied orchestrating dozens of 'fake' reviews of its products, after an  investigation by industry regulator OffOffal revealed widespread abuse of online rating systems.

Speaking at a meeting of the Ramsbottom Ladies' Circle last night, TMB chairman Sir Norman Wrassle said: "This is an odious practice and I am pleased to say we have never engaged in it".

Since the launch of the TMB's publishing arm, TMB Books, its publications have accumulated some 68 five star reviews and fewer than two one star reviews.  Sir Norman said he would prefer it if tripe-lovers made their own minds up, adding: "Although we specialise in fact-free history, we have also branched out into tripe poetry and human observation".

In response to questions from the audience, Sir Norman said it was "too early to say" whether the TMB would be publishing a 2016 Diary.  "Although tripe lovers raised over £1000 for our chosen charity MS UK, only £235 came from sales of the 2015 diary. We're looking closely at whether this is the best use of our resources," he said.

Current TMB Books publications:

Forgotten Lancashire and Parts of Cheshire and the Wirral (2012) 
The Lost Films of 20th Century Spatchcock (2013)
Tripe Marketing Board Diary 2014 (2013)
Tales from the Tills (2014)
Tripe Marketing Board Diary 2015 (2014)
My Camel's Name is Brian (2015)