31 January 2015

TMB chairman "delighted" as 'MSisOffal' campaign raises £1000

Sir Norman Wrassle
The Tripe Marketing Board's Christmas campaign to raise funds for the UK Multiple Sclerosis Society has raised over £1000, thanks to generous donations by the TMB's supporters in the social media. 

Speaking at the TMB's offices in Preston earlier today, chairman Sir Norman Wrassle said "Sales of the TMB 2015 Diary have raised a total of £235 and I'm delighted to say we'll be posting off our cheque to the MS Society on Monday.  I would like to thank all those who have purchased a copy - making it the most successful meat-based marketing board diary ever published!"

Sir Norman also thanked the dozens of people who had contributed to the TMB's #MSisOffal campaign which highlighted the number of poor quality meat-based puns on Twitter and Facebook. "I believe over £660 has been donated direct to the MS Society and to its sister organisations in the US and elsewhere.  This was a fabulous response and I'm personally very grateful to everyone who has made a donation," he said. 

The funds were boosted by a tripe-tasting event hosted by Nelly's Barn - the mobile West Country gourmet event catering company - at Leeds Trinity Kitchen earlier this month, which raised an additional £106 for the campaign.  Sir Norman said he was sad that a prior engagement had prevented him attending the event, which saw Catalan-style tripe with spiced tomatoes served to an appreciative audience of tripe lovers drawn from across the north.  "This just goes to show that tripe is making a comeback," Sir Norman said.

Tripe lovers wishing to make a donation to the MS Society can still do so by visiting their website.

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