The Tripe Marketing Board has rejected claims that its latest publication contains hidden messages designed to persuade people to buy more tripe.
The claims were made in this month’s issue of Dromedary Monthly, the magazine for UK camel enthusiasts, following the launch of My Camel’s Name is Brian by Jonathan Humble under the TMB Books imprint, but TMB chairman Sir Norman Wrassle today dismissed the suggestions as “nonsense dressed up as gibberish”.
|Sir Norman Wrassle|
Sir Norman told a meeting of the West Morecambe Soroptomists that the TMB had always been open and honest about its publishing strategy. “I don’t think anyone could accuse us of trying to pretend that Mr Humble’s book is not tripe. Admittedly, it is what might be termed ‘tripe-lite’ – a new genre of fiction that doesn’t include much tripe at all. Nevertheless, there’s plenty to attract the tripe aficionado.”
The TMB’s publishing arm, TMB Books, is no stranger to controversy. Its first publication, Forgotten Lancashire and Parts of Cheshire and the Wirral, was described by Lancashire Today magazine as a ‘thinly-veiled attempt to persuade people to eat tripe’, while Bookseller's Quarterly called it 'perhaps the weakest local history book we've ever read'.
Sir Norman said he was personally delighted by the response to My Camel’s Name is Brian. “If anyone reads it and goes on to buy some tripe and actually eats it, then that’s just a bonus,” he said.
Respected Barnsley beat poet Sir Ian McKellen has said of the book: “Some of this work is tripe and some of this work is not tripe, but even the work that is not tripe is tripe of the highest order of tripe".
Doreen Grey, head of publishing at TMB Books, said “We’re planning to use that quote to publicise Jonathan's book once we work out what it means, and we’ll be sending Sir Ian a token of our esteem in due course”.