5 July 2015

Tirimasu set to revive tripe sales

Tripe sales are expected to rise significantly following the launch of a new 'cross-over' product, Tirimasu, earlier today.

The sweet / savoury dish combines cooked tripe, onions, toasted croutons and a liberal dusting of cocoa powder to create a taste sensation.

Speaking at a lunchtime product launch in Preston, Tripe Marketing Board chairman Sir Norman Wrassle admitted that the new product would not appeal to everyone, but he forecast strong interest amongst the target market of 50-75 year olds - dubbed 'Generation Tripe' or 'Gen T' in the media.

Sir Norman said that the product name had been chosen after extensive research which showed that Tirimasu was a popular and attractive name that appealed in particular to people who couldn't type or were simply poor at spelling.  "Tirimasu will be available across the country from tomorrow and will help stimulate tripe sales in the run up to World Tripe Day on 24 October," Sir Norman said.

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