Tripe Marketing Board chairman Sir Norman Wrassle has hailed the recent election of Jeremy Corbyn as leader of the Labour Party as "potentially disastrous for tripe".
Speaking from his Lytham home this afternoon, Sir Norman said that Mr Corbyn - a noted vegetarian who does not drink alcohol - "comes from the other side of the tracks" and said his threat to end austerity could well sound the death-knell for the UK tripe industry.
In a wide-ranging interview with Lancashire Radio which is expected to be broadcast tomorrow, Sir Norman said that the TMB had until 2020 to make the most of grinding austerity by persuading the British public that tripe was a cheap and nutritious foodstuff. "Without austerity, tripe is nothing," he said.
Sales of tripe have been declining at a significantly lower pace over the last five years, as more and more people have seen their budgets squeezed, but Sir Norman said this trend could easily be thrown into reverse. "The last thing we need is someone like Jeremy Corbyn telling folk that they don't have to eat tripe," he said.