The Tripe Marketing Board today announced the appointment of two new board members, following the completion of a strategic review of tripe marketing in Britain and overseas.
A new position of Head of Global Supply Chain and Regional Director for German-speaking parts has been taken up by Wyatt Bell, who has worked in logistics for over 30 years and now lives in Switzerland.
Meanwhile, Holly Jahangiri takes up the post of Regional Director for US South East.
"Both Wyatt and Holly join us at a critical time for tripe," Sir Norman said. "This week's successful re-launch of Tripe Club means we have a real chance of connecting with a new generation - those who are under 85."
Welcoming the appointment of Mrs Jahangiri, Sir Norman commended her efforts to promote tripe through the creation of a number of YouTube videos. "Adventures in Tripe shows that tripe doesn't have to be difficult to prepare. I hope those who watch Holly's videos are encouraged to give tripe a try," he said.
Sir Norman thanked Mr Geoff Gander, Regional Director for Canada, who had completed his term as a board member and was now retiring. "He was a huge asset to us as we sought to spread the word about tripe in the former dominions," Sir Norman said.