Sales of tripe in the period July - September 2015 were "surprisingly encouraging, if disappointing," Tripe Marketing Board chairman Sir Norman Wrassle told industry analysts at a meeting in Bury last night.
Although sales fell for the 232nd successive quarter, there were signs that more and more people were discovering the value of a food that is both cheap and nutritious. "We may not yet have arrested the historic decline in our customer base," Sir Norman said, "but we are definitely close".
The per capita decline in sales of just 0.0004 kg in Quarter 3 could easily be attributed to unseasonably warm weather, Sir Norman said.
Sir Norman went on to say "Although sales of tripe continue to fall, I am pleased to say that sales of tripe books have improved. TMB Books and its sister imprint LEB Books are our secret weapon in the battle to promote tripe. By enticing people to read books, we think there's a good chance they'll move on to try tripe".