Industry analysts suggest that more tripe will be consumed this Christmas than at any time since 1974 and TMB chairman Sir Norman Wrassle said purchasers should act in a responsible and dignified manner.
Sir Norman was speaking prior to commencing a three week fact-finding tour of the West Indies. He pointed out that tripe is now available from more and more retailers, adding "Whether you live in Birkenhead or Blackpool, our advice is to enjoy tripe responsibly."
The TMB's offices are closed over the Christmas period, but a dedicated 24 hour Tripe Hotline will be set up to deal with customer queries. The board's Twitter feed, @TripeUK, will be delivered by a combination of automated tweets and an outsourcing agency in Wrexham.