The Tripe Marketing Board has announced the closure of Tri.pal, the TMB's social network which was launched in late 2011 as a social community where the objective was “collaborative consumption, not communication.”
Initially for pensioners and the 'aspiring elderly', Tri.pal was opened up to anyone once it became clear that very few older people were joining. Support for mobile devices was added in 2012.
When word of the project first leaked out prior to its launch, many had assumed that the TMB was building a social network to compete directly with Facebook, but Tri.pal had the single aim of aggregating tripe lovers across the globe into common friendship groups where they could share their love of tripe.
Announcing the closure earlier today, TMB chairman Sir Norman Wrassle said: "In many ways, Tri.pal was ahead of its time. In many other ways, it was a complete waste of money."
At its peak in 2014, Tri.pal had over 120 members. Meanwhile, the surprising growth in popularity of the Tripe Marketing Board on Twitter came to eclipse the network and marketing resources were switched to support the new platform.
"For our first five years on Twitter we didn't really understand the medium and @TripeUK had only 7 followers, but those dark days are now behind us," Sir Norman said.