Tripe Marketing Board chairman Sir Norman Wrassle said: "It would be premature to say tripe has turned the corner, but it's certainly encouraging."
|Longridge Women's Guild greet the news|
Speaking at the AGM of the Longridge Women's Guild at the weekend, Sir Norman said that sales of tripe in the month leading up to Christmas now account for almost 8.33% of total annual turnover. "This is a quite remarkable achievement and testament to the way people are at last turning to tripe," he said.
Sir Norman pointed to the success of the TMB's publishing arm TMB Books as yet more evidence of the public's appetite for tripe, adding "There's no doubt that more people than ever will be reading a tripe book this Christmas."