27 April 2018

Cold snap blamed for fall in sales

Sales of tripe in the period Jan - March 2018 were "encouraging," Tripe Marketing Board chairman Sir Norman Wrassle said today.

Sir Norman Wrassle
Although sales fell for the 242nd successive quarter, Sir Norman said there were signs that more and more people were discovering tripe's value as a cheap and nutritious food. "We've lost fewer customers this quarter than at any time since 1953," Sir Norman said.

He put the per capita decline in sales of just 0.0002 kg in Quarter 1 down to the weather.  "It's clear that the weather has had an impact as many of our more elderly customers will have been unable to visit their usual retailers during the unseasonable cold snap we experienced earlier this year."

Nevertheless, Sir Norman predicted that 2018 would be the year when tripe "turned the corner" and moved into positive sales figures. "I have heard that a number of people will be hosting 'Tripe for Trump' parties to welcome the US president when he visits the UK in July - that's got to be good for business!" he said.

24 April 2018

Chairman apologises for 'hostile' approach to tripe haters

Tripe Marketing Board chairman Sir Norman Wrassle has apologised for a 2013 TMB promotional campaign which appeared to suggest that visitors to Lancashire should leave if they refused to try tripe.
'Eat tripe or go home' Van

The controversial campaign, which Sir Norman did not personally sign off, was designed to highlight the number of people who visited the county without trying the local delicacy.

Speaking at a press conference earlier today, Sir Norman defended the campaign, saying he might have handled it differently if anybody had complained at the time.

"I did not actually see these vans myself, but I understand that they caused distress to at least two people who were visiting Preston on a day trip," Sir Norman said.

He told reporters from the Wigan Daily Mail that he had personally drafted an apology to the couple, but denied that the TMB had fostered a hostile approach to those who refused to eat tripe. "This whole thing has been blown up out of all proportion. We weren't exactly pushing tripe down people's throats. We were just gently reminding them that tripe is here and that it means business," he said, adding "besides, it's not as if we were forcibly repatriating people after destroying all the evidence that they had a right to be here, as the Government has recently done".


20 April 2018

Stuart Wrassle could be next TMB chairman says TMB chairman

Sir Norman Wrassle
Tripe Marketing Board chairman Sir Norman Wrassle has appealed to board members to appoint his son, Stuart Wrassle, to succeed him as their head.

Speaking at a meeting of tripe industry leaders earlier today, he said it was his "sincere wish" that Stuart takes over "one day", as he unveiled plans for a Summer of Sun & Tripe campaign to promote al fresco tripe dining.

The role of chairman is not hereditary and will not pass automatically to his son on Sir Norman's death, and there had been some suggestions that the position should be rotated around board members.

Sir Norman stressed that he had "no immediate plans" to step down and that a recent health check had thrown up no surprises, but he pointed to Stuart's impeccable credentials for the role.

"He has for a number of years been a senior stock controller for a wholefood retail chain. I am sure that with luck, perseverance and family connections he will one day prove a worthy successor," he said.

9 April 2018

UK tripe is "best in world" says TMB chairman

The Tripe Marketing Board has called on industry leaders to intensify their focus on exports to safeguard the industry in the years ahead.

Sir Norman Wrassle
In a keynote speech delivered to a meeting of tripe producers and processors in Blackburn earlier today, TMB chairman Sir Norman Wrassle said that previous hopes of increased dog ownership in the UK being the industry's saviour were misplaced. "It is increasingly apparent that we'll never reach the per capita target of 3.4 dogs per household that is needed to sustain the UK tripe industry," he said, adding "and the rate of decline in human consumption - whilst it has slowed dramatically - has not yet turned the corner."

Sir Norman said an 'Export or Die' strategy was the best way forward for tripe.  "Here in the UK we can be proud to produce some of the best quality tripe in the world. In fact, we're renowned for it," he said, citing his recent fact finding visit to Montenegro where there had been "a lot of interest" in British tripe. 

Responding to media questions, Sir Norman defended his recent programme of visits to Portugal and the Balkans. "Who else is going to put the case for British tripe?" he said, pointing to the way the UK fish industry had successfully persuaded many countries in Europe to purchase stock which consumers here found unattractive. "This kind of work can't be done behind a desk in Barnsley or Preston," he added.  When asked to elaborate on facts he had discovered about tripe in Montenegro, he said he had been surprised how inexpensive it was. "It can be purchased there for as little as £3.79 per kilo, which is about 60% of the cost here in the UK. That's why we have to trade on the quality of our product and guard against cheap foreign imports," he said.

Sir Norman said he had no plans for further fact finding visits beyond those to Valencia, Sardinia and Sophia which had already been announced, but he did not rule out further travel if the right invitation came along.