"A sad day for British tripe" says TMB chairman as Paul Dacre steps down from Daily Mail

Top tripe in the Daily Mail

Tripe Marketing Board chairman Sir Norman Wrassle has paid tribute to Daily Mail editor Paul Dacre, who is stepping down after more than a quarter of a century in the role.

"Paul is, quite simply, the greatest Fleet Street promoter of tripe of his generation," he said, describing his move as a sad day for British tripe.

Under Mr Dacre's editorship the Daily Mail has taken a staunchly pro-tripe line. "We could always rely on Paul to dish up tripe in the Mail," Sir Norman said, adding "I hope his successor is equally positive towards our product".