10 June 2018

'Salad Tripe' launches

This week sees the launch of the Tripe Marketing Board's  'Salad Tripe' campaign, designed to reinforce the message that tripe is the ideal food to cool the palate when temperatures soar.

Salad Tripe
TMB chairman Sir Norman Wrassle said: "Now that Heinz have finally relinquished the term 'salad' to describe their imitation mayonnaise, we thought we could safely use it to promote tripe as a suitable product for the summer."

'Salad Tripe' will be available from all usual retailers, together with handy recipe cards for Salad Tripe and Tomatoes, Salad Tripe and Lettuce and Salad Tripe and Raddish.  A high profile poster campaign on the back of buses in the north west of England will launch the campaign on Tuesday.

"Once people realise it's as simple as popping a bit of raw tripe on a plate and adding a few slices of tomato, we think they'll take to it in droves," Sir Norman said, adding "particularly when they realise they won't even have to switch their microwave on."

No comments:

Post a Comment