25 July 2018

Summer Office Closure

The Tripe Marketing Board's Barnsley and Preston offices will be closed for a period of two weeks from tomorrow, Thursday 26 July 2018.

Sir Norman Wrassle
Retailers are advised that they should continue to consult Tripe Industry News for any updates during this period.  Customers are asked to continue purchasing tripe, and to note that a variety of merchandise may still be bought as these are handled separately from the TMB's offices to avoid contamination by smell.

Speaking at a media conference in Penistone earlier today, Sir Norman said: "There may also be some slight disruption to our Twitter feed during this period while our our communications staff - who will be accompanying me on a fact finding trip to Sardinia - concentrate their efforts on collecting as many facts as possible to make the journey worthwhile."

Sir Norman denied allegations in the August edition of Offal Monthly that the decision was a result of investigations into the TMB's use of the social media by the industry watchdog, OffOffal. "These matters are quite separate and have no bearing on my decision today.  Followers can rest assured that a full Twitter service will be resumed as soon as possible, whatever the outcome of this so-called investigation," Sir Norman said.

23 July 2018

Have fun in the sun with tripe!

As families all over Britain prepare for their summer holidays, the Tripe Marketing Board has issued a series of handy travel guides to ensure tripe lovers need never be stuck trying to find tripe whilst abroad.

TMB chairman Sir Norman Wrassle said: "I know that many people can become anxious when trying to buy tripe whilst abroad, so we hope our 'Fun in the Sun with Tripe' cards will help them stay relaxed on their holiday." 

Speaking at the launch event in Preston, he brushed off suggestions that the TMB should be concentrating on promoting British tripe rather than tripe from other countries, saying: "Let's face it, with the way things are going with Brexit, this may well be the last opportunity many people have for some time to sample the delights of tripe on holiday. We say enjoy it while you can."  As a fallback, he advised people to carry a picture of some tripe in their wallet and point at it.

Sir Norman said he would encourage tripe lovers to post pictures of tripe on social media when they encounter it on their travels and to talk to people they met about the particular pleasures of British tripe. He said he would be doing just that during his fact finding trip to Sardinia, which begins later this week.   

19 July 2018

'Tripe will fight for post-Brexit markets' says TMB chairman

Tripe Marketing Board chairman Sir Norman Wrassle today called on industry leaders to ready themselves for post-Brexit opportunities as he unveiled details of the TMB's Technical Note to consumers which will be issued in the event of a 'No Deal' Brexit.

Speaking at a gathering of industry leaders in Tamworth, Sir Norman said he was confident that tripe was ready for whatever Brexit threw at it.

"Tripe has nothing to fear from the future since, even in the darkest hours of the Second World War, tripe was still freely available and I am sure it will continue to be so when other meats are rationed," he said. 

Sir Norman also outlined the punishing schedule of sales promotion activities he will be personally engaged in over the coming months, including a two week visit to Sardinia, which starts next week.

"I want people to understand that we are doing our bit to promote tripe all across Europe and elsewhere," he said.

9 July 2018

TMB denies rigging YouGov poll to guard against abolition

The Tripe Marketing Board has denied suggestions that it interfered with a recent YouGov poll to ensure tripe emerged as the foodstuff most likely to become 'extinct' in the years ahead.

The accusation, which was made at the weekend by the chairman of the Liver and Heart Processor's Association Mr Desmond Cray in an interview on Radio Ware, came as the YouGov poll was widely reported in the media.

YouGov Poll Results: 'fake news'
TMB chairman Sir Norman Wrassle dismissed the accusations as 'fake news' and said he could foresee no circumstances in which the TMB would actively seek the top slot in a list of the most unpopular foods, unless it were facing abolition or an increase in funding.

Sir Norman said: "I'm sceptical that 69% of young people would say they have never - and would never - try tripe. But this is actually a 1.7% decrease since the last poll 2 years ago, so - although there is clearly still work to be done - I think there's a lot for which we can feel very proud."

Speaking from Moscow, where he is guest of the Russian Federation of Meat & Offal Processors who are holding their annual conference this week, Sir Norman admitted that the TMB's budget for promoting tripe had been stretched over the last few years. "We're looking at a number of options for next year's budget, including crowdfunding, increasing the levy on tripe sales and re-launching Tripe Club," he said, but he did not feel that YouGov had accurately captured the country's feelings for tripe and added: ""Speaking from a purely personal perspective, I have always preferred Survation."

5 July 2018

TMB denies "Russian shill" allegation

Tripe Marketing Board chairman Sir Norman Wrassle has strenuously denied an allegation that the TMB is a 'social media shill' for the Russian government.

The accusation was made in a Tweet earlier today by Sky News' Diplomatic Editor Dominic Waghorn, after the TMB's Twitter account posted a light-hearted Tweet suggesting that the 'Novichok Affair' would be a useful cover to Prime Minister May during a period of cabinet disarray over Brexit.

Sir Norman, who is currently out of the country at a major sporting event as the guest of a regional tripe processing company, said: "It's ridiculous to suggest that an organisation like the TMB is somehow in the pay of the Russians. We have never accepted a penny of foreign government money.  If it's the case that one or two people outside of the UK have purchased TMB badges and other memorabilia, then that's only to the benefit of the UK economy."

He went on to defend the TMB's social media staff, who are all volunteers or interns. "They do a very difficult job in testing circumstances, trying to promote our product and our books, and I think Sky News' 'Diplomatic Editor' might have chosen his words more carefully.  I suppose the old adage that 'Those who are diplomatic become diplomats; those who never are become Diplomatic Editors' still holds true," he said.

Sir Norman said he would be continuing his engagement until the weekend at least, but hoped to stay a little longer if the meeting on Saturday was positive.

TMB chairman apologises for 'inadvertently misleading'

Tripe Marketing Board chairman Sir Norman Wrassle has apologised after he was accused of misinforming the public about the cancellation of a major festival scheduled to be held in Wigan this coming weekend.

In a statement issued to the media, Sir Norman said:

The line-up for TripeFest
"While speaking at a meeting of the Preston Ladies Guild in answer to questions on the cancellation of TripeFest, I mistakenly said that the event had been cancelled due to the indisposition of key performers. In fact, groups such as Chris Chope & The Upskirts, The Magic Money Trees and The Marr Puppets had all confirmed their availability.

 "I want to apologise to the Ladies Guild for inadvertently misleading them. What I meant to say was that the ticket sales for the event had been so poor that there was no practical alternative to continuing with it."

Sir Norman went on to confirm that a TMB events official had been stepped down from his role after scheduling the event for 3pm on Saturday 7 July - a time which clashes with a sporting event taking place elsewhere.

Sir Norman also apologised for telling the audience that a book published by TMB Books was available at the reduced price of £8.99.  In fact, Forgotten Lancashire and Parts of Cheshire and the Wirral can now be bought for just £6.99 - a saving of £3 on the RRP.