19 July 2018

'Tripe will fight for post-Brexit markets' says TMB chairman

Tripe Marketing Board chairman Sir Norman Wrassle today called on industry leaders to ready themselves for post-Brexit opportunities as he unveiled details of the TMB's Technical Note to consumers which will be issued in the event of a 'No Deal' Brexit.

Speaking at a gathering of industry leaders in Tamworth, Sir Norman said he was confident that tripe was ready for whatever Brexit threw at it.

"Tripe has nothing to fear from the future since, even in the darkest hours of the Second World War, tripe was still freely available and I am sure it will continue to be so when other meats are rationed," he said. 

Sir Norman also outlined the punishing schedule of sales promotion activities he will be personally engaged in over the coming months, including a two week visit to Sardinia, which starts next week.

"I want people to understand that we are doing our bit to promote tripe all across Europe and elsewhere," he said.

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