|Sir Norman Wrassle|
Tripe stockists are asked to ensure their supplies are secured in the run up to the 24th, and customers are asked to show restraint by not over-ordering. Tripe Marketing Board chairman Sir Norman Wrassle said "We want everyone to be able to enjoy a bit of tripe on World Tripe Day, whatever their age, religion or sexual predilection, but please don't be tempted to overdo it."
Industry analysts have suggested that sales of tripe in the week leading up to World Tripe Day now account for almost 2% of annual turnover. "This is a quite remarkable achievement for an event that has been running for just five years," Sir Norman said.
Meanwhile, the TMB's publishing division reported 'brisk' sales of its books following a decision to reduce their prices in the pre-World Tripe Day period. Sir Norman said he was looking forward to the best World Tripe Day ever as more and more people discovered the joy of eating or reading tripe.