Tripe Marketing Board chairman Sir Norman Wrassle tonight branded Prime Minister Theresa May "reckless and irresponsible" for claiming that austerity was over in the UK.
The Prime Minister's comments came during a speech to the Conservative Party Conference in Birmingham earlier today but were swiftly condemned by Sir Norman at a meeting of the Lytham Ladies' Circle where he was guest of honour at their AGM.
"Back in 2013, the well-respected Institute for Fiscal Studies predicted austerity would last until at least 2020," Sir Norman said, adding "The Tripe Marketing Board has been relying on that projection to inform our sales strategy ever since then."
Sir Norman said tripe was "the perfect austerity foodstuff" and had been well-placed to capitalise on the unremitting harshness of Tory policies over the last five years.
"For Theresa May to suddenly pull the rug from under us is both reckless and irresponsible," he said.
In response to questions from the audience, Sir Norman said he hoped the claim was merely just another throwaway conference pledge for which the Tories were well known, adding "I think most sane people will look around them and see that austerity hasn't really ended, and will continue turning to tripe as a cheap and sustaining meat-based dish."