The Tripe Marketing Board will be introducing Personal Tripe Shoppers in an attempt to help busy consumers choose the right tripe for Christmas.
TMB chairman Sir Norman Wrassle announced the new service at the gala Christmas dinner of the Croston Crafters' Circle, where he was guest of honour.
"Let's face it - there aren't many people who haven't bought a hasty gift for their partner or significant other only to find when they get it home that they've bought the wrong size flowers or the wrong colour perfume. Locating the perfect gift for loved ones can be fraught," Sir Norman said.
He pointed out that the TMB already offered tripe lovers a wide range of tempting gifts and merchandise, many of which were perfect as Christmas presents or 'Secret Santas', adding "There's now no excuse for dashing to the nearest Heron garage on Christmas Eve and having to make do with the limited choice available."
The new Personal Tripe Shopper service will be launched on 1 December in selected butchers throughout the North West.
Specially trained ex-slaughterhouse assistants will shop for the best cuts of tripe for you, to take all the worry out of your Christmas tripe requirements. Simply make an appointment and then relax, secure in the knowledge that, whether it’s honeycomb, reticulum, blanket, book or reed tripe that you are after, it will be dressed in advance to add joy to your table on the big day.
"This is yet another first from the Tripe Marketing Board," Sir Norman said.