The Tripe Marketing Board has sharply upgraded its forecast for UK tripe sales, predicting that tripe output will expand as fast this year as it did last year and that sales will be much more buoyant than it predicted before the EU referendum in 2016.
"It's too early to tell, but the indicators are all there," Sir Norman said, adding that retailers had reported the smallest ever decline in quarterly sales in the autumn. "This means that fewer people than ever before are turning away from tripe and it could well mean that sales will actually increase at some point next year," he said.
The strategy document predicts that, as exports to EU countries decline after Brexit, the home market will become increasingly important. "People will literally have never seen so much tripe as they will after March 2019," Sir Norman said.